Remember that inner geek you tried so hard to leave at home when you were in high school?
Or that angry misfit in you that was dying to come out but got stuffed back into the box every time you tried to blend in?
They
may not be good for high school survival, but turns out there may be a
thing or two we can learn from them to stand out and get more clients:
1. Channel Your Geek for Client Care & Acquisition
The cool ones pretend they don't care. They pretend they've so many friends that they don't give a crap about anyone.
The
geek remembers everything and brings you exactly what you said you want
for your birthday. Even if he had to do the uncool thing like, visiting
5 stores to track it down.
If you're selling something more than a
"commodity," especially services of a highly personal nature such as
coaching, healing or consulting, trust and relationship plays an
important role in conversion.
Your clients feel vulnerable in such relationships. They need to TRUST you enough to open up and work with you.
TRUST happens between one human being and another human being.
Trust cannot be automated.
Trust
doesn't happen when you isolate yourself on a pedestal and hoping this
autoresponder or that funnel will get you a premium private client
without lifting a finger.
Someone who purchases a $17 eBook can
very well turn into a $10k client, if you continue the conversation and
build the relationship.
Building trust takes time and genuine interaction. Humanity.Vulnerability. Honesty.
Pay
attention to people, faces and names across your mailing list, social
media and customer list. E.g. Make your peeps feel warm and fuzzy by
mentioning something they post on Facebook when you send them a personal
note to check in.
Say hello to customers who purchased your
digital products. Send them a personal email to see if they have
question about your product and whether you can help with anything.
(Yeah,
like, you actually copy and paste the email address, type something and
hit send. People can tell automated email from personal email. Most
appreciate a personal touch in this age of impersonal automation.)
Check
in with potential clients you had conversations with in the past and
mention specifics about those interactions. See how they've progressed
since, and what you can do to help.
Keep tab on your correspondences. Take notes and GIVE A CRAP.
Some
relationships are "slow cook." Not all interactions need to end with a
sale right away. Some one can become a client a year or two after an
interaction if they leave the conversation with a good impression.
It's people, not easy-bake oven.
Interact like a human being, not a drone clone sales funnel.
There's
no need to pretend you're making 10,000 sales a month (if you aren't)
and you're so damn busy that you can't check in with your peeps like a
human being (at least with a strategically selected handful.)
When
your peeps reach out and know that they're getting a response from the
person they want an answer from, you lower the "barrier" erected by
virtual interaction.
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